Internal system · In production
Advertising management agents
The operator’s daily cycle runs itself
- The pain
- The morning started with a manual round of the accounts: spend, DRR, campaigns spending without orders, bids in a spreadsheet. It ate half a day.
- Now
- Calibration, the scanner and bid proposals run overnight; in the morning one command gives the operator the whole summary. The agents themselves never write into the account: a human confirms first.
- Overnight cycle
- calibration, scanner, bid proposals
- Operator commands
- Write into the account
The same system pays off on one more step